The Hypodemic Needle

A group of jewish theorists called The Frankfurt School came up with the basic idea that people are being brain washed by the media.

The original model for audience was the hypodemic needle model which stressed the effects of the mass media on their audiences.

Metaphorically this means- injecting ideology through media into an audience's head.

The model owes much to the supposed power of the mass media in particular film.

We can be affected by what we see on TV, video games, internet etc. They may contain explicitly