Evaluation 7
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Saturday
Evaluation Question Six
What have you learnt about technologies from the process of creating this product?
We used iMovie HD to edit our film. Before I didn't know how to use it. We both weren't very confident in using it. But after a while we could use the basic functions. I learnt about the video and audio effects like the fairy dust effect and slow motion, which was something I enjoyed doing. I experimented with using differnt title effects like 3D spin and converge. I would've liked to experiment with the voice over narration. We played around with the sound effects from Skywalker Sound which is one of the features of iMovie and we used some of the sounds (the wind and the ticking clock) in our film. We had alot of clips but we had a few problems cutting the clips because sometimes it would undo all of the transitions and effetcs we had put on them, which meant we had redo everything again. Out of all of the technologies we have used I think I learnt the most from this because this was a software I had never used before, but in the future I think I will be able to use it more confidently.
I used blogger to blog about our progress with the filming and research. I made sure i updated it regularly. Before I didn't know much about it, but over time i learnt how to use it and it got easier to use. 
We used Youtube to get feedback about our film and our progress. This was important as we needed know what we should change and what people think of our ideas. I was only used to watching videos on youtube and didn't know much about upload, but when we hah to do it, it was easy. 
We also used facebook to get feedback from people.
I had some practice using the camera when I did the prelim task but I still didn't know that much about using the camera. I could take basic shots and experiment with a few angles so it made that made it easy to use and film. As filming progressed I got to experiment with different camera movements like the pull focus. I learnt the importance of using a tripod to get steady shots and I made sure I used a tripod everytime we were filming.
I had some experience of using the apple macs from previous projects so I was confident in using some of the features of it which was really helpful because this is where we uploaded all of footage and used the software on it
We used iMovie HD to edit our film. Before I didn't know how to use it. We both weren't very confident in using it. But after a while we could use the basic functions. I learnt about the video and audio effects like the fairy dust effect and slow motion, which was something I enjoyed doing. I experimented with using differnt title effects like 3D spin and converge. I would've liked to experiment with the voice over narration. We played around with the sound effects from Skywalker Sound which is one of the features of iMovie and we used some of the sounds (the wind and the ticking clock) in our film. We had alot of clips but we had a few problems cutting the clips because sometimes it would undo all of the transitions and effetcs we had put on them, which meant we had redo everything again. Out of all of the technologies we have used I think I learnt the most from this because this was a software I had never used before, but in the future I think I will be able to use it more confidently. 
I knew a lot about Garageband because I had used it before so it was very easy to use. Even though we didn't end up using the music we had created on Garageband it wasfun to use and create tracks with different instrument sounds on it. 
I used a PC to upload pictures I had taken of cast, loactions etc. This was very easy to use as I had already had a lot of experience using it.
I used blogger to blog about our progress with the filming and research. I made sure i updated it regularly. Before I didn't know much about it, but over time i learnt how to use it and it got easier to use. We used Youtube to get feedback about our film and our progress. This was important as we needed know what we should change and what people think of our ideas. I was only used to watching videos on youtube and didn't know much about upload, but when we hah to do it, it was easy. We also used facebook to get feedback from people.
Wednesday
Evaluation Question Five
How did you attract/address your audience? 
We attracted our audience of 15-25 year olds by using people of the same age group and cultural background. We have used both males and female to attract all of our audience. The opening would mostly appeal to the females in our audience because the audience is meant to feel sympathetic to the female character. To attract our male audience in the opening we have a confident young man and a bit violence.
We attracted our audience of 15-25 year olds by using people of the same age group and cultural background. We have used both males and female to attract all of our audience. The opening would mostly appeal to the females in our audience because the audience is meant to feel sympathetic to the female character. To attract our male audience in the opening we have a confident young man and a bit violence. 
We have use red font colour in our opening titles. This is something that our audience will be audience will be familiar with because it a one of the conventions of horror. Familiarity is important in a film to attract the audience because it is something an audience will be comfortable with and it is something that they are expecting to watch and something that they will recognise.
The music in our film is an acoustic happy song. This is unusal to be in a horror film which I think would attract our audience. Here is a post I made on music in horror http://nyashaa.blogspot.com/2011/01/music-in-horror-genre.html. This is something that our audience will not be familiar with and it is something they will not be expecting. The reason why we decided to subvert to the stereotypical music in horror films was because it reduces the fear factor of the killing scene. We didn't want to terrify our audience in the first two minutes of the film, but we wanted them to feel tense and uneasy because the song is really happy but the visuals are of a killing scene. We were trying to achieve a contrast between the two and I think we have managed to do it well. Our inspiration for doing this was a scene we saw from American Psycho http://www.youtube.com/watch?v=qwicLgOGJOI
Evaluation Question Four
Who would be the audience for your media product?
The target audience for our film is young adults aged between 15 and 20. To find out what our audience wanted to see in a horror film we conducted a questionnaire with questions that would allow us to get a detailed description of what interests them. For example we would ask them a question and ask them to tell us the reasons for their choices.
Above are pictures of what our average target audience members looks like. The guy would have an interest in horror/ thriller films, he likes listening to music and plays a few instruments, he is a creative person who likes film making and photography. According to Rubicam and Young he would be the Explorer because he is care free trendy and daring. He is not calm and organised. He is unconventional and likes to break the rules and is also very witty.
The girl enjoys watching romantic, thriller, films and and hanging out with her friends. She is caring and calm. She tries to avoid confrotations and she always obeys the rules. According to Rubicam and Young she would be Mainstreem. She is a confident, honest and straightforward person who is popular who isnt afraid of disaproval. She is also organised and need and tidy. She also values security. She would probably relate to Alison's character as she has similar qualities.
For more on our audience profile here is a previous post I made on our audience profile: http://nyashaa.blogspot.com/2011/01/audience-profile.html
We weren't aiming at a specific gender. However from the questionnaire we did we found that more guys liked watching horror that the girls, because of the gore and blood etc, so we tried to make a film that girls would also be able to watch. The ways we have done this is by having an underlying romantic storyline to it which they would be able to enjoy. If we were to create the whole film we wouldn't have a lot of gore and blood (films like Cabin Fever), instead we would find other ways to make it scary (for example by making jumpy- Drag Me to Hell), so that our female audience would be able to watch it.
Here is a link to a post I made on the BBFC: http://nyashaa.blogspot.com/2011/01/film-certificate.html
Tuesday
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